W H O I S
Owner and designer behind the label 150 Yards Ahead graduated with Master in Fashion design from Istituto Marangoni in Milan 2010. Head hunted to the Italian Luxury brand, Costume National right after graduating, made her a part of Italian working life and Italian culture immediately. She decided to leave Costume National to get new experiences up north in Copenhagen, at the design Studio Henrik Vibskov. Ending her internship at Vibskov, she moved back to Milan to again work for Ennio Capasa and Costume National.
Costume National, Ennio Capasa and Vibskov all together have been an important part of what has formed her as a designer like we see her today. She stayed in Milan until 2014, then she moved back to Norway. Back in Norway she started to work and launch the idea of her own label, which today is known as 150 Yards Ahead.
”I decided to start out calm and easy to include all the elements important to build the brand around. The idea of creating a product with function to work across genders and seasons was the main goal. With the words "Buy less, buy better" and "Quality over quantity! 150 Yards Ahead kicked off.
There´s so many elements behind, it´s like a puzzle. But when it all comes togetherIt´s all worth it”